Starting a Kenyan online business? Top 10 trending products to sell online

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If you are thinking of starting a Kenyan online business, then you are in luck! The e-commerce business is growing by leaps and bounds with no signs of slowing down. Starting an online business that specializes in selling merchandise has become one of the best ways to make money today.

There actually has never been a better or easier time to start an online business in Kenya. With the growth of social media and the increased access to the internet in almost all Kenyan counties, there are so many benefits to starting your own online business.

For instance, online businesses have no boundaries; they can be pursued by anyone on a part-time or full-time basis. Although new online businesses are started daily, only a handful manage to succeed. Fortunately, it is much easier to bounce back and start over if your online business should crash.

With time, an online business in Kenya can be developed into a stable source of income. To succeed in e-commerce, you need the best products to sell, the skills to market your good and advertise them, as well as the drive and commitment to succeed. To help you get started, here are the top 10 10 most trending products to sell online in 2018 if you want to start an online business:


The shapewear market has skyrocketed in the past several years. Most celebrities wear shapewear to enhance their figures while on the red carpet. Naturally, you can expect it to do well among women that want the same results as celebrities. Shapewear used to be expensive but these wonder garments have become so popular that they are easily available in an array of fabrics and styles. The shapewear niche offers women designs and styles that can be worn under clothing with different cuts so you can expect it to do well especially if you are already selling lingerie online.

Handy ACG Tip: It would be best to add some category of women’s fashion such as party dresses on your e-commerce store to complement the shapewear on offer.

Phone accessories


The online phone accessories industry is one of the most profitable. Phone accessories include Phone cases, repair kits, grips, screen protectors, chargers, and earphones. You can sell phone accessories on your website, on Facebook or even Instagram as long as you have the right tools. Such accessories have proven to be popular and as long as people keep using smartphones, their demand will continue to increase.

Handy ACG Tip: You might need to create and invest in sponsored ads on social media in order to see a boost in sales.

Workout/ exercise outfits/ Athleisure

Athleisure is a fashion trend that covers gym clothes that can be worn for everyday tasks such as sweatshirts, sweatpants, sports bras, tank tops, and leggings. Although Athleisure is designed for workouts, it can be worn in other settings, such as during shopping, when running errands or at school. Athleisure has become an essential part of every fashionable millennial’s wardrobe so as long as your stock is up top date, you should not have any problems attracting and keeping loyal customers.

Handy ACG Tip: Young females are the best target market to sell athleisure to online.

Maternity Dresses


Look around you- there is always an expectant woman somewhere. The maternity dress business is huge because of the constant flow of clientele that require trendy maternity fashion. The best thing about maternity dresses is that you can expand into other categories such as maternity gear, pre-natal workout clothes, digital eBooks on pregnancy, and so on.

The maternity fashion niche is unlike any other fashion niche because your target audience will always do tonnes of research before they settle for a product. As such, you should be prepared to only offer the best if you want to succeed.

Handy ACG Tip: Consider starting a maternity blog for your store that can concentrate on creating content that is centered on maternity and pregnancy issues.


There’s a diverse range of watches that you can purchase to sell online; it all depends on your target audience. Whether you are intending on selling high-end watches or minimalist affordable ones, Men’s watches, women’s watches, and smartwatches will never go out of style.

Handy ACG Tip: December is the best month for watch sales.

Makeup and makeup brushes

When you sell cosmetics online, the products you offer are essentially needed for everyday life. What this means is that you will have less convincing to do because the products on sale are a necessity to women rather than a luxury. Beauty and cosmetic products generate billions of dollars every year worldwide but the market is saturated so you must find ways to stand out.

Handy ACG Tip: When selling makeup, videos and tutorials are some of the best marketing tools that you can use.

Wigs and weaves

Like cosmetics, the hair business is, has been, and will continue to be a booming e-commerce industry. With so many styles of both synthetic, semi-human and human hair options available to choose from, it is very easy to start small and build up as you go.

Handy ACG Tip: If wigs and weaves seem like a great fit for you, try and find an influencer that can help you market your hair products.

How we can help

A lot of individuals often start their online businesses on a whim, which often leads to failure within the first few months.  Choosing the best products to sell online is one of the most central steps in creating a successful eCommerce business. With so many options available, be sure to think carefully about what will work for you and your budget.

Found a niche item you were looking for? Congrats!

Start your business today with Air Cargo Global’s help. With ACG, you can ship your goods from the manufacturer and have them delivered to you in Kenya at the most affordable rates you can find. Talk to us today to learn about how you can get started.



  • Hi

    • hi

  • Great Ideas you have here. Most of these are doable. They do not need much capital I believe after finding your product you should push it to the market. I Found these online marketing ideas very interesting. https://getsales.co.ke/online-marketing-in-kenya/ check them out. Great content again!

  • Very helpful. I have been contemplating to begin a Athleisure one, this is a confirmation i believe. Thank you.

    • Your very welcome Mbuthia. When you are ready to start bringing in your shipment to Kenya, send us an email at info@kenya-aircargo.com to partner up. We are excited for your new venture and wish you nothing but success bro!

  • How can I join

    • Hello Bonny, if you provide a little more detail, we would probably be able to help. If you would like to learn more, why don’t you send us an email at info@kenya-aircargo.com and we will provide you with all the info that you need. We cannot wait to hear from you!

  • Wow! Amazing content. I have liked this article specifically for highlighting on what sells. I have been grappling to sell these: https://shop.camerapixmagazines.com/product-category/best-selling/

  • Great! I have found this platform to be very helpful especially for those who want to start their own online businesses. Interesting and uplifting ideas..

  • Hi guys ,this is trigah supplies happy to introduce our products. Deals with chemical detergents & buildings materials,.thanks

  • Hi I want to join

  • Can I import alcohol into Kenya please advice

  • How can I import alcohol into Kenya and are there any restrictions?

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